Post by account_disabled on Mar 5, 2024 4:47:33 GMT
This year could not end without the blunders that some companies have made when trying to appear inclusive or diverse. And despite their efforts to create outstanding content and campaigns that leave a positive or trusting message, they ended up doing the opposite.
With social responsibility and sustainability becoming more important for companies and interest groups (consumers, shareholders and collaborators) it is not strange that some companies rush to appear responsible.
Unfortunately, this ambition has led them to commit unethical communication practices as well as campaigns with erroneous messages. Let's investigate and see what failures there were in this long journey.
6 notable mistakes from big brands in 2020
1. Netflix Cuties
Netflix tried to be cute through its movie Cuties , which shares Chile Mobile Number List the story of a young immigrant whose life takes a turn when she joins a dance team.
Netflix ruined the release of the film by focusing on sexualizing the young women who appear in it and even more so when the film was supposed to criticize that issue: a modern culture that forces boys and girls to grow up too quickly.
On the other hand, the Société Civile des Auteurs Réalisateurs et Producteurs L'ARP, shared that the criticism of Cuties is a “serious attack on the freedom of creation” driven by what it calls “the most conservative of Americans.”
Did you have a chance to see it? What do you think?
2. Boycott Facebook
Facebook was having a fairly quiet year before it failed in its handling of sensitive messages on the platform during the racial justice protests in the spring.
In fact, some sources indicate that the social network allowed a publication by President Donald Trump to remain uncontrolled during the protest period, in which the president called for an armed response to the protesters.
Trump wrote, “When the looting starts, the shooting starts,” suggesting the government should violently crack down on racial justice protesters. Twitter ended up putting a warning in the president's message itself and was hailed for taking action.
Facebook's lack of accountability at that crucial moment earns its place on this list because civil rights groups used the message as a jumping-off point to blame the company for many failures in content policing.
3. Sony PlayStation 5: insufficient
It's hard to criticize a brand for being too popular , but in this case it's important to note that Sony has had trouble distributing its new consoles since it opened pre-orders in September.
Consumers complained about how impossible it was to find a retailer that had them in stock, and there were broken links and delays everywhere.
Although Sony apologized for the pre-order failures, even months later, the PS5 was still nearly impossible to order. It sold out quickly and resellers were reselling the consoles at double the cost.
There could be worse problems than producing the best gift of the year, but still, this is a cry for Sony to recognize its capabilities.
With social responsibility and sustainability becoming more important for companies and interest groups (consumers, shareholders and collaborators) it is not strange that some companies rush to appear responsible.
Unfortunately, this ambition has led them to commit unethical communication practices as well as campaigns with erroneous messages. Let's investigate and see what failures there were in this long journey.
6 notable mistakes from big brands in 2020
1. Netflix Cuties
Netflix tried to be cute through its movie Cuties , which shares Chile Mobile Number List the story of a young immigrant whose life takes a turn when she joins a dance team.
Netflix ruined the release of the film by focusing on sexualizing the young women who appear in it and even more so when the film was supposed to criticize that issue: a modern culture that forces boys and girls to grow up too quickly.
On the other hand, the Société Civile des Auteurs Réalisateurs et Producteurs L'ARP, shared that the criticism of Cuties is a “serious attack on the freedom of creation” driven by what it calls “the most conservative of Americans.”
Did you have a chance to see it? What do you think?
2. Boycott Facebook
Facebook was having a fairly quiet year before it failed in its handling of sensitive messages on the platform during the racial justice protests in the spring.
In fact, some sources indicate that the social network allowed a publication by President Donald Trump to remain uncontrolled during the protest period, in which the president called for an armed response to the protesters.
Trump wrote, “When the looting starts, the shooting starts,” suggesting the government should violently crack down on racial justice protesters. Twitter ended up putting a warning in the president's message itself and was hailed for taking action.
Facebook's lack of accountability at that crucial moment earns its place on this list because civil rights groups used the message as a jumping-off point to blame the company for many failures in content policing.
3. Sony PlayStation 5: insufficient
It's hard to criticize a brand for being too popular , but in this case it's important to note that Sony has had trouble distributing its new consoles since it opened pre-orders in September.
Consumers complained about how impossible it was to find a retailer that had them in stock, and there were broken links and delays everywhere.
Although Sony apologized for the pre-order failures, even months later, the PS5 was still nearly impossible to order. It sold out quickly and resellers were reselling the consoles at double the cost.
There could be worse problems than producing the best gift of the year, but still, this is a cry for Sony to recognize its capabilities.